Prada: The Past Fashion Project

Today I was fortunate enough to attend the Prada: Past Fashion screening at the Curzon Mayfair. The art-house, silent movie was reminiscent of those that were on display at the 1920s Jazz Age Exhibition at the Fashion & Textile Museum.

Prada’s SS’17 show featured a snippet of the film on a multiscreen installation:

  • “a surreal dreamscape with an eclectic cast replaying scenes in shifting combinations.” (WWD, 2016).

“Past Forward” follows Allison Williams, Freida Pinto, and Kuoth Wiel — all playing the same role — who are trapped in a suspenseful dream. Surreal visual imagery and a dramatic score add to the drama.

screen-shot-2016-11-16-at-23-04-18

On his diverse cast, Russell noted, “It was great for me to have three different actresses in one role and three different men in one role — especially in today’s society. Seeing three different cultures in one part, which is a classic kind of an iconic role like in a Hitchcock film, is something we haven’t always seen. For me, it’s interesting.” (Variety, 2016)

  • PRADA CONFRONTS THE PAST AND PRESENT (CR Fashion Book, 2016)

Overall, it uses a high-culture medium to promote contemporary issues of society, in our technologically driven world, providing more evidence to support my trend.

 

Sources:

Prada and David O. Russell Collaborate on Short Film

David O. Russell Gets Artsy With Prada for New Short

http://www.crfashionbook.com/text/prada-spring-2017/

https://www.theguardian.com/fashion/2016/sep/22/max-mara-bombshell-glamour-with-intellectual-chops

http://www.dazeddigital.com/fashion/article/33048/1/fashion-film-and-retro-futurism-collide-at-prada-ss17

PRADA Presents: Past Forward Film by David O. Russell

http://www.hollywoodreporter.com/news/david-o-russell-teams-prada-929126

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