Today I was fortunate enough to attend the Prada: Past Fashion screening at the Curzon Mayfair. The art-house, silent movie was reminiscent of those that were on display at the 1920s Jazz Age Exhibition at the Fashion & Textile Museum.
Prada’s SS’17 show featured a snippet of the film on a multiscreen installation:
- “a surreal dreamscape with an eclectic cast replaying scenes in shifting combinations.” (WWD, 2016).
“Past Forward” follows Allison Williams, Freida Pinto, and Kuoth Wiel — all playing the same role — who are trapped in a suspenseful dream. Surreal visual imagery and a dramatic score add to the drama.
On his diverse cast, Russell noted, “It was great for me to have three different actresses in one role and three different men in one role — especially in today’s society. Seeing three different cultures in one part, which is a classic kind of an iconic role like in a Hitchcock film, is something we haven’t always seen. For me, it’s interesting.” (Variety, 2016)
- PRADA CONFRONTS THE PAST AND PRESENT (CR Fashion Book, 2016)
Overall, it uses a high-culture medium to promote contemporary issues of society, in our technologically driven world, providing more evidence to support my trend.