After my tutorial with Gemma I was able to produce an in-depth mindmap displaying my developing research idea. We discussed the macro and fashion components of what I had been investigating, and was an incredibly useful exercise for solidifying my trend.
My finalised mindmap shows the macro factors (PESTEL) that are globally affecting trend movements on a larger scale. I could then narrow this down and make links with the fashion-related elements that I had seen in street style, on the runway, and on social media. I was pleased that the macro trends could support the fashion choices of innovators and early adopters discovered through primary and secondary research.
This process has been leading me further towards the Vogue Spy page as I have began looking at certain brands and products that are associated with the features above.