You Say You Want A Revolution: Records and Rebels 1966-70 has probably been the most relevant exhibition in terms of my trend research this far.
Postcard (V&A, 2016)
The “Youthquake” movement described throughout the tour had many correlations between the youths of the 1960s and Young Millenials/Generation Z of our contemporary era.
On Carnaby Street in the 1960s, music and dancing was offered alongside shopping; this immersive experience is what young people want now. Titled the “Carnaby Christmas Revolution”, party brand Elrow collaborated with the V&A to turn on the Christmas lights.
It was a 60s themed event, in line with the exhibition, clearly recognising that there are similar feelings amongst people today as there were back then.
Clubs and counterculture were one of the primary features of the 1960s, “to make this mundane world sublime” (V&A, 2016). Young people are concerned with this to some extent today, where the hashtag #savefabric gained momentum in the aftermath of its closure. An event company has started under the hashtag, continuing the legacy with immense support from DJs and popularity from clubgoers.
It shows that young people are passionate for change and use their online voice to promote causes they feel strongly about. In some ways this is a sort of ‘quiet’ or anonymous way to protest, but larger political uprisings have ensued in recent weeks:
These factors may help to signify reasons why this audience is choosing bolder, more statement fashion choices.